![turning page sleeping at last sheet music turning page sleeping at last sheet music](https://musicsheets.org/sheetmusic/turn/turning-page-sleeping-at-last_page-2.jpg)
Anyone who has ever managed a team of people will know that encouragement is far more motivational than punishment. The first is that we respond far better to positive incentives than negative ones. The notion rests on two simple observations about human behaviour. Lonergan argues, with ample evidence of success, that this works across a variety of areas, from adoption and pricing of solar power in Japan to the take up of electric vehicles in China and Scandinavia.
![turning page sleeping at last sheet music turning page sleeping at last sheet music](https://img.sheetmusic.direct/catalogue/product/twilight-breaking-dawn-one-lg.jpg)
The nub of the idea is if we want to change something, we need to put in place extreme, not modest, incentives for people to change their behaviour. When describing social and behavioural change, probably the finest, and certainly most thoughtful, Irish economist of his generation, Eric Lonergan, speaks of a concept called “extreme positive incentives for change”, or Epic for short.